I've written and shipped 500+ emails across 50+ Klaviyo accounts for ecommerce brands.

I realized most agencies treat Klaviyo like a checkbox. They connect your Shopify store, spin up the four default flows, and call it a strategy.

They never segment your list, never look at what your actual customers are buying or ignoring, and never touch a flow again after launch, so they blast the same promo to your whole list and call a 12% open rate "normal."

I worked 100-hour weeks living inside Klaviyo — building out segmentation, testing send times and subject lines, mapping every flow to where a customer actually is in their relationship with your brand. Because generic templates don't move revenue, understanding your list does.

Clients would often times message me less than a month in after a flow went live — delighted their welcome series was already outperforming the old one, their abandoned carts were converting again, and revenue was up double digits.

Word got around. Clients started sending me their friends' brands unprompted.

I wrote the SOPs, built the systems — a two-document designer handoff, a repeatable onboarding process, flow libraries I could redeploy for the next brand — so results weren't a one-off, they were the default.

Suddenly I wasn't freelancing flows anymore. I was running Wasabi Copy, an email and SMS marketing agency built around one number: the revenue attributed to what we send.

I'm obsessed with winning for our clients. And I'd love to help you scale your business.